OkCupid wishes singles to know that its users are DTF, although not when you look at the means you may think.
The app that is dating unveiling its first-ever marketing push this week with a multitude of out-of-home posters and electronic articles that provide brand brand new meaning towards the acronym. Instead of вЂњdown to fuck,вЂќ OkCupid is changing the F with clever – and much more family-friendly – terms like вЂњfifty-five-hour binge,вЂќ вЂњfilter out the far rightвЂќ and вЂњforget our luggage.вЂќ
Launching in Portland, ny and Austin, the campaign is component of OkCupidвЂ™s effort to position the application as you that will help you discover a relationship, not only a hookup.
вЂњWhat OkCupid has been doing is basically slim to the indisputable fact that youвЂ™re a lot more than an image,вЂќ said chief that is okCupid officer Melissa Hobley. вЂњWeвЂ™ve invested an amount that is significant of and cash to help make the item really mirror that.вЂќ
Throughout the year that is past OkCupid has made an amount of modifications to your software to simply help it better mirror its вЂњmore substance than selfieвЂќ mantra. Last thirty days, it rolled out an element called Discovery that lets users seek out individuals via provided passions and interests.
The brand name additionally recently announced that users will soon be expected to utilize real names in place of goofy usernames like DaddyzPrincess29 inside their pages, a move that received swift backlash from users who choose the privacy that OkCupid offers. The software quickly taken care of immediately critique by saying that users donвЂ™t want to use their вЂњreal/legalвЂќ name within their pages, but canвЂ™t usage numbers or symbols either. (more…)